Description:

An introductory course on the fundamental aspects of business domains. This course covers various domains within a business ecosystem, including marketing, finance, operations, human resources, and more. Students will gain a comprehensive understanding of the key components, functions, and interrelationships between different business domains.

Key Highlights:

• Gain a deep understanding of different business domains
• Explore the key components and functions of marketing, finance, operations, and human resources
• Learn how various business domains interact and affect the overall success of an organization
• Develop essential skills to effectively navigate different business domains

What you will learn:

• Learning Outcome 1
  Understand the key concepts in business domains, including market research, segmentation, targeting, and positioning.
• Learning Outcome 2
  Gain insights into operational management, including supply chain management, production processes, quality management, and efficiency improvement strategies.
• Learning Outcome 3
  Learn how different business domains are interconnected and how effective coordination between them impacts the overall success of an organization.