This 21-day intensive online program offers an in-depth exploration of market research and analysis within the Media and Entertainment sectors, providing participants with essential tools and knowledge to excel in these fast-paced and dynamic industries. Designed for students, professionals, and business executives, the course covers key topics such as market trends, consumer behavior, content creation, digital transformation, and the impact of emerging technologies like streaming, virtual reality, and artificial intelligence. Participants will learn advanced research techniques like SWOT analysis, competitive benchmarking, and market segmentation to assess industry trends, evaluate companies, and identify growth opportunities in film, television, digital media, gaming, and live entertainment. By the end of the program, attendees will have the expertise to conduct detailed company profiling, analyze global trends, and make data-driven decisions, preparing them for impactful careers in market research, business analytics, or strategic consulting within the media and entertainment sectors.

Who Should Join?

This program is ideal for MBA, BBA, PGDM, BTech, MTech, BSc, BCom, BA, MSc, MCom, or MA students and graduates who wish to specialize in market research and analytics for the media and entertainment industries. It is also designed for professionals and business executives working in media companies, entertainment platforms, digital content creation, or marketing, who wish to deepen their understanding of industry trends, consumer behavior, and strategic decision-making. Additionally, individuals looking to transition into roles in media analytics, business strategy, or consulting will find this course invaluable.

Why Should You Join?

The program offers practical, hands-on training in media and entertainment market research, supported by real-world case studies and insights from the global media landscape. Participants will gain access to tools for analyzing content consumption trends, studying the competitive landscape, and exploring innovations in streaming services, gaming, digital advertising, and immersive media experiences. With an affordable and flexible structure, this course prepares you for high-demand roles in market research, analytics, and consulting. Special emphasis is placed on understanding the digital transformation of media consumption, audience engagement, and emerging technologies, ensuring participants are well-equipped to thrive in this innovative and rapidly changing sector.